Madison Wells Media has rebranded and brought all divisions under a new company name MWM, based in Century City. Part of the rebrand includes renamed divisions including MWM Studios (formerly OddLot Entertainment), MWM Immersive (formerly Reality One) and MWM Live (formerly Relevant Theatricals) as part of a new strategy to streamline operations to orient their 22 employees as one group. The management strategy is one that tech companies have also implemented in order to maximize flexibility when working across multiple platforms. The model is considered the most efficient for both employees and content providers.